Holidays are on hold in the UK while the country is in lockdown to prevent the spread of coronavirus, so it’s safe to say that tourism is one of the most affected sectors due to the COVID-19 pandemic. It’s expected that small and medium businesses (which represent around 80% of the British tourism industry) will be facing huge challenges. We spoke to the team at White House on Wye Glamping who advised on the many things we can do to help out these businesses:
As someone who runs a small glamping site in Herefordshire, I can assure you that we’re definitely feeling the effects. April is usually one of our busiest months with the Easter holidays bringing in families looking to get to the outdoors. Instead, our tipis sat empty, apart from the few nights we spent in them on our ‘staycation’!

Although the lockdown is stopping you from going on holiday at the moment, there are many alternatives to help projects and businesses to keep afloat during these unprecedented times. I encourage you to do what you can to do to support the British economy this year. The Spanish beaches will still be there next year, so let’s make 2020 the year where we discover the adventure and beauty that is on our very own doorstep.
During the lockdown:
- If you have a holiday booked, don’t cancel yet. Check your cancellation policies, and if this allows you to hold your booking, don’t cancel it. This will support the business and they will give you an alternative in the case the trip has to be postponed.
- If your work hasn’t been affected, you can spend the money you were spending on commuting, going out, gym memberships on supporting small businesses instead. Many companies are offering vouchers to use when the pandemic is over, and tourism is up and running again. This will give business cash flow for this year and you will get your holidays for next year already paid with the “quarantine savings”- Let’s get something good from the quarantine! You can also use these vouchers for birthdays, anniversaries and gifts to your loved ones.
- Book in advance! If you have something planned for 2021, it’s the time to plan in advance! Whether it is a hen party for your best friend who is getting married in 2021 or your parents’ 30th anniversary. You will get very good deals for booking in advance while supporting the sector.
At White House Glamping, we are allowing our guests to reschedule their trip for free, as we would love to see them when restrictions have been lifted, whether it is in May, July or September. We are also creating very personalised vouchers that our guests have been using for Mother’s Day, birthdays and anniversaries. It’s a perfect way to give an online gift (as you won’t be able to make a cake for your mum this birthday) for something to look forward to in the near future.

After the lockdown:
When social distancing is reduced, it’s time for you to discover your country! We know that many people will be avoiding travel, particularly international travel, but camping and glamping offer a much safer trip away from crowds.
Maybe this year won’t be the best time for festivals, massive parties or crowded beaches, so why not find an alternative to all of this? It’s time to reach out to your neighbours and discover Britain’s countryside.
In 2019, tourists from the UK spent £48 billion abroad in different countries like Spain, France, Italy and the USA. So if in 2020 and 2021, we all change our trips abroad from Mallorca or Tuscany to the nation’s beautiful spots like Herefordshire, Cotswolds, Dorset, Cornwall or Lake District the economy of the British Tourism industry will be very thankful.

Glamping is a fantastic idea. Avoiding masses, breathing fresh air and in contact with nature but without sacrificing your day to day small luxuries. After all, after being stuck inside for months we can surely all do with a large dose of fresh air. Here at White House Glamping, we are looking forward to seeing you all!
Hopefully, we will still be able to take a fantastic camping or glamping holiday later this year. To discover more gems in the beautiful British countryside and to help support small businesses, check out our directory.